Ford



The Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903.

Ford Motor Company, commonly known as Ford, is an American multinational automaker that has its main headquarters in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand, and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer Troller, an 8% stake in Aston Martin of the United Kingdom and a 32% stake in Jiangling Motors. It also has joint-ventures in China (Changan Ford), Taiwan (Ford Lio Ho), Thailand (AutoAlliance Thailand), Turkey (Ford Otosan), and Russia (Ford Sollers). The company is listed on the New York Stock Exchange and is controlled by the Ford family; they have minority ownership but the majority of the voting power.

Ford introduced methods for large-scale manufacturing of cars and large-scale management of an industrial workforce using elaborately engineered manufacturing sequences typified by moving assembly lines; by 1914, these methods were known around the world as Fordism. Ford’s former UK subsidiaries Jaguar and Land Rover, acquired in 1989 and 2000 respectively, were sold to the Indian automaker Tata Motors in March 2008. Ford owned the Swedish automaker Volvo from 1999 to 2010. In 2011, Ford discontinued the Mercury brand, under which it had marketed entry-level luxury cars in the United States, Canada, Mexico, and the Middle East since 1938.

Ford is the second-largest U.S.-based automaker (behind General Motors) and the fifth-largest in the world (behind Toyota, VW, Hyundai-Kia and General Motors) based on 2015 vehicle production. At the end of 2010, Ford was the fifth largest automaker in Europe. The company went public in 1956 but the Ford family, through special Class B shares, still retain 40 percent voting rights. During the financial crisis at the beginning of the 21st century, it struggled financially, but it has since returned to profitability. Ford was the eleventh-ranked overall American-based company in the 2018 Fortune 500 list, based on global revenues in 2017 of $156.7 billion. In 2008, Ford produced 5.532 million automobiles and employed about 213,000 employees at around 90 plants and facilities worldwide.


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The 2021 Ford Equator Three-Row SUV With Bold Color And Fancy Cabin







The Ford Motor Company has decided to add an eighth crossover in the guise of the Equator. Ford has also teamed up with local automakers in the People's Republic of China to launch vehicles you will not find elsewhere. The Equator is a newcomer in the Ford China portfolio and it takes the shape of a three-row SUV developed by the Jiangling-Ford joint venture.

Developed and manufactured in collaboration with Jiangling Motors Corporation, the three-row utility vehicle is offered exclusively with a turbocharged 2.0-liter gasoline mill and six-speed dual clutch automatic transmission. The four-cylinder EcoBoost is good for 221 horsepower and 360 Newton-meters of torque, channeled to front wheels or optional all-wheel drive. There is a V8 or a V6 at the very least under the hood.

Painted in a flashy shade of rose paint with matching interior accents, the Equator is a smaller than the mid-size Explorer, but longer than the Ranger pickup truck based Everest. The Equator comes with secon-row captain's chairs and 60/40 split folding rear seats. A lot of wood like panels, a massive sunroof, and small armrests for the second row seats are featured. It is split headlights and wide taillights. An imposing front grille features a mélange of glossy black and chrome accents and there are silver skid plates at the front and rear for that rugged SUV vibe.

The vast greenhouse hints at a spacious interior, which the Equator certainly has. The dual-screen arrangement and black bezels are no coincidence because Mercedes-Benz like screens measuring 12.3 inches. Wood trim can be seen throughout the cabin, along with a floating front center console, a dual pane sunroof, and individual armrests for the middle row seats.

The Jiangling Ford is interesting considering there have been namesake concepts before. Ford will have the new Equator on sale in China from March 28.





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